How to use
泥膜一周一次，洗发照旧，精华每天Clay weekly. Shampoo as usual. Essence daily.
三个步骤，三种频率。顺序和频率对了，产品才做得了事；弄反了，就是把刚花的钱抵销掉。Three steps running on three different clocks. Get the order and the frequency right and the products do their job; get them wrong and you cancel out what you just paid for.
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01
泥膜净化Clay first
每周 1 次Weekly头发分几条线拨开，泥膜直接点在头皮上——不要抹到头发上。指腹按开，停一会儿，用温水冲到水变清。Part the hair in sections and put the clay straight onto the scalp — never on the lengths. Work it in with fingertips, leave it a while, rinse with warm water until the water runs clear.
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02
洗发Wash
照平常As usual出油的用 PureScalp，干性、敏感或刚染烫的用 HydraCalm。先在手心搓出泡沫再上头皮——不要把原液直接倒在头顶。PureScalp if you run oily; HydraCalm if you are dry, sensitive or freshly coloured. Lather in your hands first, then onto the scalp — never pour it straight onto the crown.
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03
精华收尾Essence
每天Daily毛巾擦到半干，不要还在滴水。分几条线，沿着头皮点上去，用指腹按两分钟。不用冲掉。Towel-dry until damp, not dripping. Part the hair in a few lines, apply along the scalp, massage with the pads of your fingers for two minutes. Do not rinse it out.
What goes wrong
六个最常见的错误用法Six mistakes we see most often
每一条都是真的有人这样做过。不怪顾客——本来就没人跟你讲这些。Every one of these came from a real message. None of them are the customer’s fault — nobody tells you this stuff.
用指甲抓头皮Scratching with your nails
抓起来很舒服，但那是在把头皮抓破。破了之后，你接着擦什么它都会反应。只用指腹，用按的不要用刮的。It feels like it is doing something. It is breaking the surface, and a broken scalp reacts to everything you put on it afterwards. Fingertips only, pressing rather than dragging.
水温太高Water too hot
热水把油洗光，头皮就补更多回来，到晚上又油了。温水就好。这是整页最容易改的一件事。Hot water strips the scalp, the scalp answers by making more oil, and by evening you are greasy again. Lukewarm. It is the single easiest change on this page.
精华擦到发尾Essence on the ends
头皮精华是给头皮的。擦在发尾没有用，还两倍速用完。唯一擦发身的是 Revitalizing 滋养液。The scalp essences are for the scalp. On the ends they do nothing and you run out twice as fast. The only one that goes on the lengths is the Revitalizing Hair Tonic.
泥膜敷到头发上Clay on the lengths
泥膜是吸油的，而发尾本来就缺油。敷下去会变得又涩又干，然后怪错产品。Clay draws out oil. Your ends are already short of it. You will get squeaky, straw-like ends and blame the wrong product.
天天敷泥膜Clay every day
敷得多不等于快。天天敷会把头皮自己的屏障洗坏，结果比开始前更痒更油。一周一次，很油而且用起来没有不舒服的话最多两次。More is not faster. Daily clay strips the scalp’s own barrier and you end up itchier and oilier than when you started. Once a week. Twice if you are very oily and it still feels comfortable.
五支一起上Starting everything at once
万一哪一支不合，你根本不知道是哪一支。一次加一样，每样给它两个星期。很闷，但这是唯一能真的搞懂自己头皮的方法。If something disagrees with you, you will have no idea which one it was. Add one product at a time and give it two weeks. Boring, but it is the only way you learn anything about your own scalp.
第一个月大概长这样A realistic first month
第一周：头皮感觉干净，洗完可能有点紧。掉发看起来更多——那些是本来就松了的。第二到三周：出油的周期拉长，痒减少。第四周：头发摸起来不一样了。Week one: the scalp feels cleaner and possibly a bit tight after washing. Shedding may look worse — those are hairs that had already let go. Week two to three: oil settles into a longer cycle, itch drops. Week four: hair feels different in your hands.
一个月内看不到的是新头发。那是以月为单位的生长周期，不是以星期。谁拿四个星期的前后对比照卖你，他卖的是那张照片。What you will not see in a month is new hair. That runs on a growth cycle measured in months, not weeks, and anybody selling you a four-week before-and-after is selling you a photograph.
每个月在同样的灯光、同样的角度拍一张分线照。三个月后，照片会告诉你镜子看不出来的事。Photograph your parting under the same light, same angle, once a month. In three months the photos will tell you something the mirror cannot.