About NiiU
先顾头皮，其他的才有得谈Scalp first. Everything else follows.
头发是看得见的那部分。真正决定它长成什么样的在下面，那是皮肤——会出油、会干、会堵、会发炎，跟你身上其他皮肤没两样。Hair is the part you can see. The part that decides how it behaves is underneath it, and it is skin — skin that gets oily, dry, congested and irritated like any other skin on you.
为什么用五行，以及为什么它不是装饰Why five elements, and why it is not decoration
很多牌子把木火土金水印在盒子上，因为看起来传统。我们的是拿来决定哪一支放什么、你什么时候用它。Plenty of brands print wood-fire-earth-metal-water on a box because it looks traditional. Ours decides what goes in which bottle and when you use it.
- 木，生发养发。发根扎得稳不稳。Herbalroot 草本发根精华，天天用的那一支。Wood — grow. Whether the root holds. Herbalroot Activating Essence, the one you use daily.
- 火，活力生机。生姜的温热感，以及让它发挥的那两分钟按摩。Ginger 头皮精华。Fire — activate. The warmth from ginger, and the massage that makes it work. Ginger Scalp Essence.
- 土，滋养头皮。头皮是土。泥膜，一周一次。Earth — nourish. Scalp as soil. The clay masks, once a week.
- 金，强韧发根。毛囊口通了，发根才有力气。PureScalp 头皮洁净。Metal — strengthen. A clear follicle is a strong one. PureScalp Botanical Cleanse.
- 水，润泽修护。敏感、干燥、染烫后。HydraCalm 舒缓洗发与 Revitalizing 滋养液。Water — restore. Sensitive, dry, post-colour. HydraCalm and the Revitalizing Tonic.
把上面那串再读一次，整个系列都在里面了，而且是照你实际会用的顺序。这套架构的用处就在这里：没有销售员站旁边，你也知道该拿哪一支。Read the list again and you have the whole range, in the order you would actually use it. That is the point of the framework: it answers “which one do I reach for” without a salesperson in the room.
三件我们不会说的话Three things we will not say
这个行业是靠夸大在跑的。灯光不一样的前后对比照、四个星期长出来、草本让白发变黑。我们宁可做那个丢了单的牌子，也不要做你第三个月就不再相信的那个。This category runs on overclaiming. Before-and-after photos taken under different lights, four-week regrowth, herbs that reverse grey. We would rather be the brand that loses a sale than the one you stop trusting in month three.
- 我们不说产品能生发。这是头皮与头发的洗护品。它做的是保持毛囊口通畅、控制出油、让还在长的头发状态好一点。We do not say our products grow hair. They are cosmetics for scalp and hair care. What they do is keep the follicle openings clear, keep oil in range, and leave growing hair in better condition.
- 我们不说何首乌能把白发变黑。它顾的是还有颜色那些发丝的光泽和状态。想遮白发，还是得染。We do not say he shou wu turns white hair black. It works on the shine and condition of hair that still has pigment. Covering grey means colouring it.
- 圆形脱发、鬼剃头，我们不卖。突然一块一块掉的，请先看医生。治疗期间日常清洁要挑温和的，我们帮你选，我们的责任到这里为止。We do not sell to people with alopecia areata. Sudden round patches belong with a doctor. We will help you pick something gentle for daily cleansing while you are being treated, and that is where our part ends.
我们比较希望你怎么买How we would rather you buy
一支洗，一支精华。用一个月。开始前拍一张分线照。有用的话再来补泥膜；没用的话跟我们说，我们会讲实话，不会再推下一瓶给你。One wash and one essence. Use them for a month. Photograph your parting at the start. If it is doing something, come back for the clay; if it is not, tell us and we will say so rather than sell you the next bottle.
一整套买回去摆着没拆，这种生意我们不想要。那是一笔迟早要退的钱，加上一个不会再来的顾客。A full set sitting unopened on a shelf is not a sale we want. It is a refund waiting to happen and a customer who will not come back.
公司资料Company details
- 注册名称Registered as：NIIU HAIRCARE —— NiiU Hair Care 是其营运品牌。— NiiU Hair Care is the trading brand.
- SSM：202503325608 (JR0184638-A)
- 地址Address：#03-01, Blok F, Pusat Komersial Pelangi, Jalan Sri Pelangi 4, Taman Pelangi 80400 Johor Bahru Johor